Our Planning

Previously, InstaCustoms operated on a PrestaShop eCommerce site, initially a well-established setup. Unfortunately, the platform experienced significant drawbacks due to suboptimal development, resulting in a live site plagued with bugs. This issue led to a considerable loss of approximately 30% in monthly sales. Additionally, the site faced performance challenges during campaigns, struggling to handle increased traffic on its own server.

In addressing these challenges, a comprehensive evaluation of the business and its functionalities revealed that both PrestaShop and Shopify are commendable eCommerce platforms. The decision-making process aimed at minimizing monthly costs for enhanced savings. While PrestaShop exhibited compatibility with custom functionalities, Shopify emerged as a robust solution with responsive server performance, especially during high traffic periods. It's essential to strike a balance between preserving existing custom features and leveraging Shopify's scalability while accommodating the business's financial considerations.

Final Result

After several months of meticulous and sequential development, I successfully achieved the set goal for InstaCustoms.com. The platform has seamlessly transitioned to Shopify while retaining all of its existing functions, now benefiting from the robust Shopify server infrastructure. While the task posed its challenges, it was not insurmountable. Numerous custom requirements, initially incompatible with Shopify's structure, were skillfully managed through extensive theme custom liquid customization. This strategic approach ensured a harmonious blend of InstaCustoms' unique functionalities with the optimized performance and scalability inherent in Shopify's platform, marking a significant milestone in enhancing the overall efficiency and performance of the e-commerce site.

In overcoming the challenges faced during the transition to Shopify, a notable hurdle was the platform's inherent limitation of a 100-variant display. Addressing this constraint was crucial, and I successfully implemented a critical custom code within the theme liquid. This innovative solution enabled InstaCustoms.com to showcase an unlimited number of variants, ensuring a comprehensive and unrestricted presentation of their diverse product offerings. This bespoke customization not only resolved a significant challenge but also underscored the adaptability and expertise applied in optimizing the Shopify platform to align seamlessly with InstaCustoms' specific needs.